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Michigan Tailoring Workshop

Sunday, August 3, 2008, 6:00 pm – Friday, August 8, 2008, 1:00 pm

University of Michigan School of Public Health
109 Observatory Street
Ann Arbor, MI 48109-2029
Area Map

The Michigan Tailoring Workshop is being offered by The Center for Health Communications Research, a National Cancer Institute Center of Excellence in Cancer Communications Research. We have been developing tailored health education interventions for over 15 years and are now passing on our research-based strategies and our computer software to support your need for tailored communications. Some of the best researchers in the field will be on hand to offer their expertise. The Workshop aims to foster a greater sense of community among individuals and organizations who want to provide state of the art tailored interventions to improve the health and well-being of their populations.

Why a Tailoring Workshop?

The overall goal of the Michigan Tailoring Workshop is to empower you — health educators, researchers and computer programmers — with the skills and software you need to produce tailored health education materials. At the same time, we hope you will be inspired to advance the field of tailoring both scientifically and technically.

During the week, participants will learn the basics of tailoring by building their own tailored, web-based content. Sessions will include collaboration between those with content knowledge (public health specialists) and technical knowledge (computer programmers), as well as sessions specific to both groups. Toward the end of the week, both groups will work together to create a sample tailored intervention.

Note: Computer programmers are highly encouraged to attend with a health educator, but not required. Health educators who are unable to attend the Tailoring Workshop with a computer programmer from their organization will still be able to complete a project during the week.

Illustration of tailoring elements with a document

What is Tailoring

“Tailoring” refers to any of a number of methods for creating communications individualized for their receivers, with the expectation that this individualization will lead to larger intended effects of those communications.

How To Tailor

  1. Gather Data on the individual characteristics of each participant using a questionnaire, existing database, medical records, or device (e.g., pedometer)
  2. Write a library of messages for the characteristics you deem most relevant for tailoring. The message library includes algorithms or logic indicating which characteristic of an individual will cause a specific message to be included.
  3. Select relevant messages. A tailoring engine chooses messages from your library based on each person’s data.
  4. Test to make sure the right messages are chosen for each person.
  5. Deliver the messages selected for each user (e.g., in a brochure, on a website, etc.)

Note: Our tailored projects are usually part of larger research projects that involve managing databases, survey management systems (i.e., to track when participants should be contacted), randomization schemes, data analysis, etc. In the interest of time, the Tailoring Workshop will focus mainly on tailored message writing.

What To Tailor On

Research and theory can help you determine what impacts the desired behavior change. Some examples might include motivation, barriers, values, self-efficacy, culture or ethnic identify, and outcome expectations. You can also tailor on data to personalize your information, such as the person’s name, city or state of residence, marital status, job type, and so on.

To see some examples, please visit the Center for Health Communications Research website:

CHCR Tailoring Examples

CHCR Tailoring Demo

People in shadow

Who Should Attend

Anyone wishing to learn how to tailor health education messages in research or non-profit settings, for example:

  • Health education, health communication, and health promotion specialists
  • Writers and editors in health organizations and government agencies
  • Researchers hoping to incorporate tailoring into their research
  • Computer programmers who work for researchers, health organizations, or government agencies
  • Graduate students interested in tailoring theory or technology
A toolbox

What’s Included

  • Welcome Reception: a chance for you to meet the experts and the CHCR team and see live demonstrations of tailored interventions
  • Keynote speeches and special presentations by internationally-recognized leaders in the field:
    • Arie Dijkstra, PhD
    • Matt Kreuter, PhD
    • Bess Marcus, PhD
    • Vic Strecher, PhD
    • Ken Resnicow, PhD
    • Mick Couper, PhD
    • Fred Conrad, PhD
  • Michigan Tailoring System software and user manual
  • Tailoring Toolkit including theoretical, graphical, and research-related resources
  • Hands-on training (small-group and one-on-one) with expert CHCR staff
  • Breakfast, lunch, and mid-morning and mid-afternoon snack breaks (Monday-Friday)
A clock upon a sky

Agenda

Sun 8/3: Welcome Reception & Meet the Experts (6-8pm)
  Demonstrations of tailored interventions
Mon 8/4: Keynote Address (Matt Kreuter, PhD)
 
  Breakout sessions:
Content: Tailoring Theories
Tech: Overview of Tailoring Technology
  Tailoring Effectiveness
Tue 8/5: Keynote Address (Arie Dijkstra, PhD)
 
  Breakout sessions:
Content: How to Write Surveys for Tailoring
How to Write Tailored Messages
Tech: How the Tailoring Engine Works
How to Install the Tailoring Engine
  Michigan Tailoring System Software Demonstration
Wed 8/6: Keynote Address (Ken Resnicow, PhD)
 
  Breakout sessions:
Content: Work Session: Surveys
Work Session: Tailored Messages
Tech: System Integration
  Open Source Community Guidelines
Thu 8/7: Keynote Address (Bess Marcus, PhD)
  Maximizing Engagement in Websites (Mick Couper, PhD)
Web Survey Design (Fred Conrad, PhD)
Testing and Debugging
Work Session
Fri 8/8: Keynote Address (Victor Strecher, PhD)
  Small group demonstrations (9 am–1 pm)

About the CHCR Staff

Lena Barczynski

Lena Barczynski is a second year dual degree student in the schools of social work and public health at the University of Michigan. She has been a research assistant since September 2007 at CHCR and has since then worked on a variety of projects. Lena is very passionate about creating materials that help support and increase health literacy in the population. Besides anxiously awaiting graduation, Lena infrequently spends her time at the gym and enjoys decorating and reorganizing her new apartment.

Alan L. Bliss

As the elder at the CHCR it's been my lot to watch the talented young writers, researchers, technicians and designers come through as students -- and to fortunately see several of them end up as employees here. It's also been amazing to watch and be part of the incredible changes and advances here, and to realize that what we do is unique and important. As a designer at CHCR I have worked with print, multimedia, CD, DVD, Websites, and now what comes beyond -- podcasting, blogs, text messaging etc. One never knows where we will poke the curious minds of science next. But it's always interesting.

Carola Carlier, MSW

Carola is the CHCR Project Manager. She is an experienced software developer and highly skilled in interdisciplinary software design. She has been developing sophisticated web and database applications for six years. Her work emphasizes human-computer interaction and data integrity.

Hannah Faye Chua, PhD

Hannah Faye Chua is a psychologist at the Center for Health Communications Research. She started out as a research fellow working on neuroimaging and eyetracking projects on health communication research. She is interested in emotions and decision making, culture and cognition, and mechanisms explaining efficacy of health communication tools. When she’s not working, she loves to eat out, hang out with friends, talk with her family, discussing current events, philosophy and life, and she loves to swim and play badminton.

Shannon Considine, MPH, MSW

Shannon Considine-Dunn began working with the Behavioral Science team in 2004 while pursuing her graduate degrees. Upon completion of her MSW and MPH, Shannon found leaving CHCR and Ann Arbor too difficult, and was hired on as a full time Behavioral Science Specialist. She has almost 5 years of experience developing tailored behavior change interventions. She has extensive experience in survey and tailored content development She also has a background in interpersonal therapy and is skilled in providing psychosocial support and counseling to patients, which is apparent in her writing style. Shannon has extensive experience working within multidisciplinary teams, as well as providing in-depth quality assurance testing on the Center's interventions. Outside of work, Shannon is an avid scrapbooker, loves reality tv, and enjoys taking weekly ballroom dancing lessons with her husband, Tim.

Trevor Cortez

Trevor has been a student employee at the CHCR since Fall 2006. He is currently working on his undergraduate degree in Computer Science Engineering. Starting as a tech support guy, he now works on web application programming and deployment for several of the projects at the center. In his spare time outside of work he is usually analyzing and critiquing any combination of music, movies or beer.

Rachel Davis, MPH

Rachel is a doctoral candidate in the Department of Health Behavior and Health Education. She is the Project Director for the Eat for Life study, which explores the impact of tailoring on motivational predisposition and ethnic identity on dietary behaviors among African American adults. Rachel is also conducting studies looking at interviewer race and ethnicity effects in health surveys with African Americans and relationships between acculturation and diabetes-related behaviors and beliefs among Mexican Americans. When not at the Tailoring Workshop or her computer, Rachel can probably be found with her 8-year-old son and youthfully handsome husband and her favorite local place to be in August: Rolling Hills Water Park.

Holly Derry, MPH

Holly has been working with CHCR since 1996. She has written tailored content for interventions delivered in print, over the web, via cell phones, and on kiosks. Topics include fruit/vegetable consumption, STD prevention, Alzheimer's disease, physical activity, oral health, alcohol-related injury, and childhood obesity. She has recently received training in Motivational Interviewing techniques and is using them more and more in her tailored writing. She has also managed a wide range of projects at CHCR, most recently the Tailoring System Software used at the Tailoring Workshop.

After she punches out, Holly enjoys good movies, good books, good food, good beer, and good times with her kids (ages 3 and 5) and husband (age 30-something).

Mary Eyler

Mary has been with CHCR for 2 years and has been with the University for 21 years. Mary takes care of the Finance, Human Resources and Payroll in our Center. When she is not at work she is with her husband Will and daughter Alyssa. She loves to walk with her puppy T-bone.

Jacob Fisher

Jacob A. Fisher, Computer Engineering BA, has 5 years experience developing web applications with 3 years primarily focused in the areas of Public Health systems and interventions. He brings a multi-disciplinary skill set having worked in various business environments from start-up company to enterprise health systems to educational research, with roles including business process and analysis, project management, customer support/training, and software development. Currently his primary responsibility is working with the technology team to develop, support, and improve underlying technology frameworks used in chcr projects and research.

Jaime Hughes

Jaime has just completed her first year in the MPH program and has worked as a CHCR Research Assistant since September 2007. Jaime’s interests include wellness coaching, exercise physiology, and chronic disease. Also a certified yoga instructor, she is currently partnering with several groups at UM and throughout southeast Michigan, working to design and evaluate yoga programs for individuals of all ability levels.

Kate Hsieh

I've been working in CHCR for more than 3 years from when I was doing my MPH. Now I'm in the doctoral programe, and am supplementing classes with working as a research assistant on different health communications projects with people from various academic discipines.

Originally from Taiwan, I really enjoy being with the fabulous people at the center who treat me like their family.

Ian Jones

Ian is a programmer in the CHCR technology group specializing in tailoring system internals, specifically the tailoring engine. He has been at CHCR for nearly eight years now. He only recently, after joining Facebook, has learned to write about himself in the third person.

Janine Konkel, MPH

Janine met Dr. Strecher in 1998 while working on her MPH at the University. After taking his class and learning about the virtues of tailoring, she was one of the first to join his team at HealthMedia, Inc, a company Dr. Strecher began to bring tailoring to the private sector. In 2004, she left the business side of tailoring and joined the research team at the CHCR. She has helped develop tailored programs for smoking cessation, nutrition, asthma management, stress, and physical activity among other disease prevention and health management topics.

Outside of work, Janine is likely to be found running trails out in the Pinckney Recreation Area or chasing Frisbees around an ultimate field. She and her husband love movies and prefer heading downtown to the Michigan Theater to see them – thanks to the theater's pre-movie organ extravaganza and real buttered popcorn.

Fiona McMaster

Fiona has been with CHCR as a Graduate Student Research Assistant since September 2007. She is in the first year of her PhD in Health Behavior and Health Education, and is particularly interested in cultural adaptation of tailoring programs. Before coming to Ann Arbor, she lived and worked in Singapore, China and the UK (where she grew up).

When she isn’t grappling with American English for health messages, she may be found cycling around Ann Arbor’s many one-way streets, or tied in yoga knots to relax and meditate.

Ian Moore

Realizing that being a pianist means that you typically make less money per year than it takes to buy a 10' grand, Ian decided to pursue other interests, discovering that he probably should have been a graphic designer all along. Now fortified with 8 years’ experience in print, web and video, Ian is a multidisciplinary powerhouse.

Michael Nowak

Mike has nearly 20 years of experience as a systems designer and programmer. He has worked on numerous technically sophisticated projects, including the development, deployment, and maintenance of applications and systems as well as interactive video and web-based projects. He has been developing technology for tailored interventions at the CHCR for seven years.

Dennis O’Reilly

Dennis is a software developer for CHCR, joining the team in March 2007. Since that time, he has found himself working on projects as mundane as automated reading and writing of simple text files to ones as fun and challenging as writing software to send tailored text and picture messages. Outside of the lab, Dennis likes to listen to music, cook along with his fiancée, and get way too into Curling.

Sarah Pennewell

Many paths have led Sarah to CHCR, one of them being her pursuit of an MPH and a BA in Communication. She is in her first year of study in Health Behavior and Health Education at the University of Michigan School of Public Health. Prior to landing in Ann Arbor, she has lived and traveled to various parts of the globe from serving as Peace Corps volunteer in Bulgaria to walking along the pyramids of Egypt. If you’re around her when she gets tired, you may hear some southern phrases slip into her speech — a rare treat, depending on who you ask. Sarah considers Georgetown, Kentucky her hometown and isn’t shy about being a Kentucky Wildcat alum.

Michelle Ruiz-Moore

Michelle started working at CHCR in early August 2007. She is Administrative Assistant to Dr. Victor Strecher, and helps CHCR with general office administration as well. She has lived in Ann Arbor for 13 years and thinks its one of the best places on earth.

Andrew Sardone

Andrew Sardone has been a student programmer in the CHCR technology group since 2005. When not worried about finishing his latest project, he can be found scrambling to get his degree. Andrew is a native Ann Arborite and Wolverine.

Edward Saunders

Ed has been directing technology-based innovation since 1974. He has been the CHCR Deputy Director for over a decade, managing a team of highly skilled behavioral scientists, health educators, instructional designers, software engineers, and multimedia artists to conduct large research studies on the ability of advanced communication technologies to affect positive health behavior change in varied populations. He is also a pioneer in the use of advanced media in education and research, having produced over 300 instructional video programs and authoring his first interactive video program in 1983. Mr. Saunders is the former Director of the University of Michigan Office of Instructional Technology, a nationally recognized leader in the development and integration of interactive multimedia learning and teaching applications in higher education.

Map of Ann Arbor

Getting Here

Detroit Metro Airport (DTW) is about 30 minutes from Ann Arbor and serves all major airlines. All major car rental agencies have offices at or near the airport.

Note: Parking at the University is limited. If you choose to rent a car or drive to Ann Arbor, parking passes are available for purchase in advance for $25 for the week. Buying parking does not guarantee you a parking spot near the School of Public Health. For practical purposes, we recommend walking or public transportation. If you wish to order parking passes, please contact us.

There are a variety of cab and shuttle services from the airport to Ann Arbor, including:

Ann Arbor also has an AmTrak station and a Greyhound station.

Ann Arbor accommodations

Accommodations

Workshop Venue

The Michigan Tailoring Workshop seminars and hands-on training sessions are held at the University of Michigan School of Public Health Crossroads building.

University of Michigan School of Public Health
109 Observatory Street
Ann Arbor, MI 48109-2029

Note: Parking at the University is limited. Parking passes are available for purchase in advance for $25 for the week. Buying parking does not guarantee you a parking spot near the School of Public Health. For practical purposes, we recommend walking or public transportation. If you wish to order parking passes, please contact us.

Lodging

Blocks of rooms have been reserved until xx/yy/2008 at the following hotels near the Workshop location (Map):

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Hotel name Distance from School of Public Health Description Cost
Campus Inn 0.7 miles Elegant rooms, on-site bar and restaurant $89 per night +tax
The Inn at the Michigan League 1.0 mile Beautiful old-style building in the center of the University of Michigan Campus $140 + tax
Mary Markley Hall Less than one block For anyone on a tight budget, Note, there is a shared bathroom and no A/C $45-$56 per night
Oxford Housing About six blocks For anyone on a tight budget, Note, there is a shared bathroom and no A/C $40-$52 per night

For alternatives you may want to consider the following options. Keep in mind that any driving to and parking on campus during the summer will include an additional cost (parking passes available in advance for $25 for the week):

Hotel name Distance from School of Public Health Description Cost
Lamppost Inn 2.1 miles (AATA bus #4) Family run hotel in a leafy Ann Arbor suburb $50–$140 per night + tax
Holiday Inn 4.1 miles (AATA bus #2) Friendly service and convenient location $117–$190 per night
Four Points by Sheraton 3.7 miles (AATA Wolverine Tower Shuttle) Near to Ann Arbor’s biggest mall and close to bus links $140–$150 + tax

See the Ann Arbor Area Visitor’s Guide for more hotels or nearby B&Bs

Ann Arbor attractions

Attractions

Ann Arbor is home to the University of Michigan, and as the name suggests, a haven of trees, parks, and fresh air. By car, we are just one hour from Detroit and Toledo, and four hours from Chicago and Toronto.

Even without venturing beyond the city limits, there is plenty to do in Ann Arbor, which boasts a farmer's market on Wednesdays and Saturdays, plenty of outdoor pursuits, and some great locally-owned shops and restaurants. The university brings some big names to the city in its impressive concert series and if films are your cup of tea, then visit the Michigan Theater, a historic, beautiful theater which brings the latest in Hollywood and independent cinema to Ann Arbor.

The staff in CHCR have provided some of their favorite things to do and places to eat in Ann Arbor to give you some suggestions.

Things We Like to Do

The Huron river drive, along the banks of Ann Arbor’s river is beautiful at any time of year. Pick a fine day, and head out with a picnic (and mosquito repellant!). If you’re brave enough, cycle all the way to Dexter and back for a workout with the reward of lovely scenery.

—Fiona

While visiting, make sure to take in at least one movie at the Michigan Theater. It's been revitalized to it's old days of grandeur, it shows the best independent films, and they use real butter on their popcorn!

—Janine

If you like comedy the Ann Arbor Comedy Showcase is where it all happens. there are 8:00 and 10:30 shows. They serve food and drinks.

—Mary

The Ann Arbor Farmer’s Market is offered every Wednesday and Saturday. They have local produce, flowers, cheese, toys, jewelry, and more. It’s located near Kerrytown, a cute little shopping area near Zingerman’s.

—Holly

Ann Arbor is the home of the infamous fairy doors. Quite a few years ago, fairy-sized doors began mysteriously appearing in coffeehouses, grocery stores, and on storefronts near Main Street. Finding all of the fairy doors in town is a great way to explore Ann Arbor. Visit http://www.urban-fairies.com to find a map of the fairy doors around town. And, don’t forget to bring a pocket full of pennies, candy or glitter. The fairies love presents!

—Shannon

Spring, Summer and Fall: walking in the Arboretum or Matthaei Botanical Gardens is beautiful and rejuvenating. In the Winter, go to the Conservatory at Matthaei Botanical Gardens to soak up warmth, humidity and beauty. It’s always very cheap, but Fridays from noon to 4:30 is free!

—Michelle

Eat out in the pubs and hole-in-the-wall ethnic restaurants (generally a better bet than Main Street); bike; play softball; hmm, as I write this in early March I can’t really remember what it’s like to have nice weather outside!

—Ian J.

I like to walk, dig in my yard, walk, take in a show at The Ark, walk, see a movie at the Michigan Theater, walk, ride my bike, walk, hang out in a coffee shop to read and/or people watch, poke around in one of the many used book stores, walk some more. It’s a great walking town. If you can only walk one place take in the Arboretum. Almost any special event somewhere in town is also fun — they’re on almost every weekend.

—Al

During the summer, I love roller-skating or walking in Gallup Park. Also, I picnic with friends on the “Diag” on Central Campus, or in the Arboretum. The coffee shops and bookstores are where I love to spend my afternoons. If I feel like stretching and exercising, there are Bikram (hot) yoga classes offered next to the Whole Foods Supermarket.

—Kate

On a nice weekend, I highly recommend taking it easy and go canoeing down the beautiful Huron River. Pack a lunch, and bring a friend or three along. Trips can be as short as two hours, or as long as six, so there’s something for everyone. Remember to use sunscreen.

—Dennis

Places We Like to Eat

The Broken Egg cafe on the corner of Main and Miller does fantastic eggs in every possible way until 3:00pm most days…pop in for an early snack to set you up for an intensive day of tailoring!

—Fiona

Webers Inn is a place to have a nice dinner and do some dancing all in one. It’s a relaxing environment for dinner then you can shake it up with different types of music from bands from all over the area. This is also a hotel that has wonderful rooms and service.

—Mary

Grizzly Peak is a local Brew-Pub with great beer and food.

—Holly

There are tons of restaurants in Ann Arbor, but some of the best are really little and out of the way. Sabor Latino on N. Main Street has really fabulous and authentic South American cuisine.

—Michelle

Earthen Jar — a little hole-in-the-wall near the Ann Arbor library that serves buffet-style vegetarian Indian food. Many people who should know (I am not among them) swear that this is the most authentic Indian food in the area. It’s a buffet and very cheap so there’s no big risk to trying it out. My wife and I generally eat there once or twice a week. An excellent falafel place, Jerusalem Garden, is right next door.

—Ian J.

For food, it really depends what you want:

For a fancy sit-down I like the Earle. For ethnic, Cafe Habana, or The Blue Nile. For just a great meal Cafe Zola. For cheap eats, can’t beat Cafe Verde, Jerusalem Garden, or Oasis Grill (itty bitty, but good food). For the best breakfast and breakfast atmosphere, Angelo’s.

—Al

If you'd like to try some mouth-watering Taiwanese snacks, don't miss Asian Legend. This is my all-time favorite, not to mention when I am homesick. It is right by Cottage Inn on E. William. Here’s a great introduction about what would be worth trying. My favorite is salt-pepper chicken!

—Kate

Other Unmissables

Ann Arbor has a whole host of Yoga Centers covering many different styles of yoga, and catering to all levels. If all the tailoring is making your brain ache, head to one of the many places for a bit of rest and relaxation.

—Fiona

I highly recommend a spin around the University’s Nichols Arboretum, known affectionately as “The Arb”. It’s hilly, filled with wonderful trails, tons of trees, and at the bottom of the hill you can rest and enjoy the beautiful view of the Huron River. It’s just a few blocks away from the SPH buildings where we are hosting the Tailoring Workshop.

—Janine

Putt-Putt golfing is a great way to enjoy the outside and get a little exercise.

—Mary

Tim and I love to take our Jack Russell Terrier to Gallup Park. As one of Ann Arbor’s most popular parks, it’s often full of bicyclists, joggers, inline skaters, walkers and families. Located on the Huron River and Geddes Pond, the park offers canoes, bikes and paddleboats for rent. With almost 70 acres, it is the largest park in Ann Arbor. And, a great way to spend a beautiful summer day.

—Shannon

Take a walk in The Arb, which is right outside the door from the School of Public Health. If you’re inspired, go to the far corner or the Arb, hop the railoroad tracks, and walk all the way down to Gallup Park along the river.

—Ian

I will always advocate just cruising around town on foot as a great way to stumble onto to events and places that are interesting and fun. Whether you go 4 blocks or 4 miles it almost always holds surprises and joys of nature as well as some interesting architecture (best bets: Old West Side, Ives Woods area, UM campus), and an active downtown area.

—Al

Canoeing along the huron river is a fun thing both my mom and I enjoyed a lot. You may get very some beautiful company; we shared the river with a swan or two, where the huron river bends in Gallup Park.

—Kate

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