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how we do itHealth Behavior Theories


Social Cognitive Theory defines human behavior as a triadic, dynamic, and reciprocal interaction of personal factors, behavior, and the environment. According to this theory, an individual's behavior is uniquely determined by each of these three factors. While Social Cognitive Theory upholds the behaviorist notion that response consequences mediate behavior, it contends that behavior is largely regulated antecedently through cognitive processes. Therefore, response consequences of a behavior are used to form expectations of behavioral outcomes. It is the ability to form these expectations that give humans the capability to predict the outcomes of their behavior, before the behavior is performed. In addition, Social Cognitive Theory posits that most behavior is learned vicariously.

Social Cognitive Theory's strong emphasis on one's cognitions suggests that the mind is an active force that constructs one's reality, selectively encodes information, performs behavior on the basis of values and expectations, and imposes structure on its own actions. Through feedback and reciprocity, a person's own reality is formed by the interaction of the environment and one's cognitions. In addition, cognitions change over time as a function of maturation and experience (i.e. attention span, memory, ability to form symbols, reasoning skills). It is through an understanding of the processes involved in one's construction of reality that enables human behavior to be understood, predicted, and changed.

References:
Bandura A. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory. Englewood Cliffs, NJ: Prentice Hall.



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